I think one of the most important things about VIP and Connected Apps is the ability it gives you to gather information about your users. That ’s enough and pretty valuable in itself, but then the ability to refine and improve this info and act on it is where it really comes into its own. I don’t think there’s anything out there that can offer this power to your business without having to invest a huge amount of time and money replicating what we’ve spent the last few years working on. We’ve built the tools for you to gain this valuable information - we hope you use them to their fullest potential as soon as they’re available to you.
VIP uses Connected technology, developed by DropSwitch. It basically focusses on one aspect of the Connected technology and presents this service in a dedicated app. You can also create your own Connected App if you wish. This allows you to create a much more complex and dedicated Connected App and backend and offers all the features you enjoy in VIP. VIP data can be imported into a Connected App if you ever decide to move to or add this in the future.
Stay in touch with DropSwitch and our Connected App developments! You can use DropSwitch’s dedicated Facebook page and Twitter and the dedicated Connected Twitter account too.